Scripps to launch two new free TV networks
The two networks, Doozy and Defy TV, will launch on
"By creating compelling new network programming to distribute through ION's spectrum, Scripps is expanding the ways it creates value from our ownership of ION and its powerful distribution platform," said Scripps Networks President
The two new networks will be demo-specific and reality-based and will carry some of the most-popular and top-rated unscripted shows, nearly 70 in all.
Doozy will serve women ages 25-54 and their strong interest in can't-stop-watching, unscripted drama that's surprising and true. Doozy will feature such off-network shows as "Storage Wars," "Married at First Sight," "Hoarders," "Little Women: LA" and more.
Defy TV will reach men ages 25-54, celebrating the fascinating people living life to the fullest by being who they want to be and doing what they want to do. Its programming will include off-network series such as "Pawn Stars," "Forged in Fire," "American Pickers," "The Curse of
At launch, the two networks will be available in at least 75% of
"These new networks solidify Scripps' position as the leader in free TV, serving viewers across the country with premium programming they can access on any television set," Knutson said. "Over-the-air television is growing rapidly, as more and more consumers 'self-bundle' by combining free television with subscription video-on-demand services. Doozy and Defy TV join our other networks in providing consumers even more entertaining, engaging – and free – programming. And they reinforce our ability to provide advertisers with effective and diverse reach."
Doozy and Defy TV join ION, Bounce, Laff, Grit, Court TV, Court TV Mystery and Newsy in the Scripps Networks portfolio.
About Scripps
View original content to download multimedia:http://www.prnewswire.com/news-releases/scripps-to-launch-two-new-free-tv-networks-301238706.html
SOURCE
Investor contact: Carolyn Micheli, The E.W. Scripps Company, 513-977-3732, Carolyn.micheli@scripps.com; Media contact: Kari Wethington, The E.W. Scripps Company, 513-977-3763, Kari.wethington@scripps.com