UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549
                               FORM 10-Q

     (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
             For the quarterly period ended June 30, 1996
                                   
                                  OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
  For the transition period from ________________ to ________________
                                   
                    Commission File Number 1-16914
                                   
                       THE E.W. SCRIPPS COMPANY
        (Exact name of registrant as specified in its charter)
           Delaware                                    51-0304972
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                   Identification Number)

    1105 N. Market Street
     Wilmington, Delaware                                19801
(Address of principal executive offices)               (Zip Code)

  Registrant's telephone number, including area code:  (302) 478-4141

                               Not Applicable
 (Former name, former address and former fiscal year, if changed since
                             last report.)

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
and Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the Registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.

                    Yes   X                    No


Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.   As of
August 1, 1996 the registrant had outstanding 60,997,870 shares of
Class A Common Stock and 19,470,382 shares of Common Voting Stock.



                   INDEX TO THE E.W. SCRIPPS COMPANY
                                   
       REPORT ON FORM 10-Q FOR THE QUARTER ENDED JUNE 30, 1996
                                   
                                   

Item No.                                                          Page

                    PART I - FINANCIAL INFORMATION

  1       Financial Statements                                      3

  2       Management's Discussion and Analysis of Financial
             Condition and Results of Operations                    3


                      PART II - OTHER INFORMATION

  1       Legal Proceedings                                         3

  2       Changes in Securities                                     3

  3       Defaults Upon Senior Securities                           3

  4       Submission of Matters to a Vote of Security Holders       4 

  5       Other Information                                         4

  6       Exhibits and Reports on Form 8-K                          4




                                PART I
                                   


ITEM 1.   FINANCIAL STATEMENTS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.



ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.




                               PART II
                                   

ITEM 1.  LEGAL PROCEEDINGS

Scripps is involved in litigation arising in the ordinary course of
business, such as defamation actions.  In addition Scripps is involved
from time to time in various governmental and administrative
proceedings relating to, among other things, renewal of broadcast
licenses.  The costs to defend or settle such litigation and other
proceedings are not expected to have a material adverse effect on
Scripps' financial condition or results of operations.



ITEM 2.  CHANGES IN SECURITIES

There were no changes in the rights of security holders during the
quarter for which this report is filed.



ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

There were no defaults upon senior securities during the quarter for
which this report is filed.



ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The following table presents information on matters submitted to a
vote of security holders at the 1996 Annual Meeting of Shareholders.


Broker Description of Matter Submitted In Favor Against Abstain Non-Votes Class A Common stock: Election of Directors: Daniel J. Meyer 53,494,371 424,444 6,533,363 Nicholas B. Paumgarten 53,484,471 434,344 6,533,363 Ronald W. Tysoe 53,490,376 428,439 6,533,363 Common voting stock: Election of Directors 17,991,115 1,815,938 Amend Long-Term Incentive Plan 17,991,115 1,815,938
ITEM 5. OTHER INFORMATION None. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K Exhibits The information required by this item is filed as part of this Form 10- Q. See Index to Exhibits at page E-1 of this Form 10-Q. Reports on Form 8-K No reports on Form 8-K were filed during the quarter for which this report is filed. Amendment Numbers 3 through 5 to Scripps' Current Report on Form 8-K dated December 28, 1995 were filed on May 10, 1996, May 15, 1996, and July 18, 1996, respectively. SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. THE E.W. SCRIPPS COMPANY Dated: August 14, 1996 BY:/s/ D. J. Castellini D. J. Castellini Senior Vice President, Finance & Administration THE E.W. SCRIPPS COMPANY Index to Financial Information Item Page Consolidated Balance Sheets F-2 Consolidated Statements of Income F-4 Consolidated Statements of Cash Flows F-5 Consolidated Statements of Stockholders' Equity F-6 Notes to Consolidated Financial Statements F-7 Management's Discussion and Analysis of Financial Condition and Results of Operations F-11 CONSOLIDATED BALANCE SHEETS
( in thousands ) As of June 30, December 31, June 30, 1996 1995 1995 ( Unaudited ) ( Unaudited ) ASSETS Current Assets: Cash and cash equivalents $ 15,594 $ 30,021 $ 25,073 Short-term investments 25,013 Accounts and notes receivable (less allowances -$3,736, $3,447, $4,193) 157,426 166,867 148,084 Program rights and production costs 32,960 52,402 20,205 Refundable income taxes 7,119 7,828 18,115 Inventories 11,126 11,459 14,210 Deferred income taxes 23,365 21,694 19,177 Miscellaneous 20,748 18,961 21,144 Total current assets 268,338 334,245 266,008 Net assets of discontinued operations 354,234 305,838 307,585 Investments 51,273 53,186 40,885 Property, Plant, and Equipment 437,635 425,959 426,915 Goodwill and Other Intangible Assets 596,454 495,773 505,741 Other Assets: Program rights and production costs (less current portion) 38,983 26,829 31,298 Miscellaneous 17,511 13,722 9,679 Total other assets 56,494 40,551 40,977 TOTAL ASSETS $ 1,764,428 $ 1,655,552 $ 1,588,111 See notes to consolidated financial statements.
CONSOLIDATED BALANCE SHEETS
( in thousands, except share data ) As of June 30, December 31, June 30, 1996 1995 1995 ( Unaudited ) ( Unaudited ) LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities: Current portion of long-term debt $ 32,040 $ 78,698 $ 47,046 Accounts payable 68,149 78,538 49,742 Customer deposits and unearned revenue 31,931 21,307 19,363 Accrued liabilities: Employee compensation and benefits 30,281 32,901 27,295 Artist and author royalties 9,555 6,843 9,805 Interest 1,462 2,169 1,953 Income taxes 1,183 634 3,006 Lawsuits and related settlements 5,745 8,803 11,188 Miscellaneous 20,318 36,226 27,085 Total current liabilities 200,664 266,119 196,483 Deferred Income Taxes 63,987 82,229 73,631 Long-Term Debt (less current portion) 131,815 2,177 63,433 Other Long-Term Obligations and Minority Interests 114,786 113,601 117,439 Commitments and Contingencies (Note 5) Stockholders' Equity: Preferred stock, $.01 par - authorized: 25,000,000 shares; none outstanding Common stock, $.01 par: Class A - authorized: 120,000,000 shares; issued and outstanding: 60,981,720; 60,085,408; and 59,996,430 shares 610 601 600 Voting - authorized: 30,000,000 shares; issued and outstanding: 19,470,382; 19,978,373; and 19,990,833 shares 195 200 200 Total 805 801 800 Additional paid-in capital 266,833 254,063 251,785 Retained earnings 966,916 916,602 869,282 Unrealized gains on securities available for sale 22,285 20,720 15,952 Unvested restricted stock awards (4,332) (1,573) (2,028) Foreign currency translation adjustment 669 813 1,334 Total stockholders' equity 1,253,176 1,191,426 1,137,125 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 1,764,428 $ 1,655,552 $ 1,588,111 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF INCOME ( UNAUDITED )
( in thousands, except per share data ) Three months ended Six months ended June 30, June 30, 1996 1995 1996 1995 Operating Revenues: Advertising $ 120,746 $ 116,315 $ 234,748 $ 224,566 Circulation 32,102 31,165 65,666 62,485 Other newspaper revenue 14,134 13,632 25,411 25,668 Total newspapers 166,982 161,112 325,825 312,719 Broadcast television 85,203 77,080 155,925 144,048 Entertainment 25,138 21,115 49,819 47,809 Total operating revenues 277,323 259,307 531,569 504,576 Operating Expenses: Employee compensation and benefits 89,333 84,112 176,216 167,865 Newsprint and ink 33,162 29,381 67,330 56,252 Program, production and copyright costs 16,492 15,146 33,068 32,532 Other operating expenses 66,961 62,689 128,586 123,648 Depreciation 11,742 11,370 24,179 22,387 Amortization of intangible assets 5,210 5,059 10,291 10,105 Total operating expenses 222,900 207,757 439,670 412,789 Operating Income 54,423 51,550 91,899 91,787 Other Credits (Charges): Interest expense (2,224) (2,829) (3,637) (6,182) Miscellaneous, net 705 394 323 1,176 Net other credits (charges) (1,519) (2,435) (3,314) (5,006) Income from Continuing Operations Before Taxes and Minority Interests 52,904 49,115 88,585 86,781 Provision for Income Taxes 22,998 21,127 38,272 38,098 Income from Continuing Operations Before Minority Interests 29,906 27,988 50,313 48,683 Minority Interests 798 868 1,485 1,803 Income From Continuing Operations 29,108 27,120 48,828 46,880 Income From Discontinued Operations 12,782 9,019 22,377 18,373 Net Income $ 41,890 $ 36,139 $ 71,205 $ 65,253 Per Share of Common Stock: Income from continuing operations $.36 $.34 $.61 $.59 Net income $.52 $.45 $.89 $.82 Dividends declared $.13 $.13 $.26 $.24 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF CASH FLOWS ( UNAUDITED )
( in thousands ) Six months ended June 30, 1996 1995 Cash Flows from Operating Activities: Income from continuing operations $ 48,828 $ 46,880 Adjustments to reconcile income from continuing operations to net cash flows from continuing operating activities: Depreciation and amortization 34,470 32,492 Deferred income taxes 2,343 1,183 Minority interests in income of subsidiary companies 1,485 1,803 Settlement of 1985 - 1987 federal income tax audits (45,000) Other changes in certain working capital accounts, net 11,642 (29,663) Miscellaneous, net (13,987) 11,343 Net cash provided by continuing operating activities 84,781 19,038 Discontinued cable operations: Income 22,377 18,373 Adjustment to derive cash flows from operating activities 21,259 41,019 Net cash provided 43,636 59,392 Net operating activities 128,417 78,430 Cash Flows from Investing Activities: Additions to property, plant, and equipment (36,774) (30,816) Purchase of subsidiary companies and investments (22,678) (4,903) Change in short-term investments, net 25,013 Sale of subsidiary companies and other investments 11,400 2,729 Miscellaneous, net 7,305 1,152 Net cash provided by (used in) investing activities of continuing operations (15,734) (31,838) Net cash provided by (used in) investing activities of discontinued cable operations (93,332) (18,918) Net investing activities (109,066) (50,756) Cash Flows from Financing Activities: Increases in long-term debt 32,000 Payments on long-term debt (49,020) (26) Dividends paid (20,891) (19,175) Dividends paid to minority interests (838) (832) Miscellaneous, net 5,596 2,698 Net cash provided by (used in) financing activities of continuing operations (33,153) (17,335) Net cash provided by (used in) financing activities of discontinued cable operations (625) (1,875) Net financing activities (33,778) (19,210) Increase (Decrease) in Cash and Cash Equivalents (14,427) 8,464 Cash and Cash Equivalents: Beginning of year 30,021 16,609 End of period $ 15,594 $ 25,073 Supplemental Cash Flow Disclosures: Interest paid, excluding amounts capitalized $ 4,344 $ 6,228 Income taxes paid 32,246 78,348 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY ( UNAUDITED )
( in thousands, except share data ) Unrealized Gains on Unvested Foreign Additional Securities Restricted Currency Common Paid-in Retained Available Stock Translation Stock Capital Earnings for Sale Awards Adjustment Balances at December 31, 1994 $ 799 $ 248,098 $ 823,204 $ 12,518 $ (2,036) $ 885 Net income 65,253 Dividends: declared and paid - $.24 per share (19,175) Conversion of 184,000 Voting common shares to 184,000 Class A common shares Class A Common shares issued pursuant to compensation plans, net: 157,950 shares issued, and 16,762 shares repurchased 1 3,194 (492) Tax benefits of compensation plans 493 Amortization of restricted stock awards 500 Foreign currency translation adjustment 449 Increase in unrealized gains on securities available for sale, net of deferred income taxes of $1,849 3,434 Balances at June 30, 1995 $ 800 $ 251,785 $ 869,282 $ 15,952 $ (2,028) $ 1,334 Balances at December 31, 1995 $ 801 $ 254,063 $ 916,602 $ 20,720 $ (1,573) $ 813 Net income 71,205 Dividends: declared and paid - $.26 per share (20,891) Conversion of 507,991 Common Voting shares to 507,991 Class A Common shares Class A Common shares issued pursuant to compensation plans, net: 390,950 shares issued, and 2,629 shares repurchased 4 11,195 (5,598) Tax benefits of compensation plans 1,575 Amortization of restricted stock awards 2,839 Foreign currency translation adjustment (144) Increase in unrealized gains on securities available for sale, net of deferred income taxes of $843 1,565 Balances at June 30, 1996 $ 805 $ 266,833 $ 966,916 $ 22,285 $ (4,332) $ 669 See notes to consolidated financial statements.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS ( UNAUDITED ) 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation - The financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Except as disclosed herein, there has been no material change in the information disclosed in the notes to consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995. Financial information as of December 31, 1995 included in these financial statements has been derived from the audited consolidated financial statements included in that report. In management's opinion all adjustments (consisting of normal recurring accruals) necessary for a fair presentation of the interim periods have been made. Results of operations are not necessarily indicative of the results that may be expected for future interim periods or for the full year. Net Income Per Share - Net income per share computations are based upon the weighted average common shares outstanding. The weighted average common shares outstanding were as follows:
( in thousands ) Three months ended Six months ended June 30, June 30, 1996 1995 1996 1995 Weighted average shares outstanding 80,308 79,927 80,256 79,891
2. ACQUISITIONS AND DIVESTITURES A. Acquisitions 1996 - In May the Company purchased the Vero Beach, Florida, Press- Journal. 1995 - There were no acquisitions in the six months ended June 30, 1995. The following table presents additional information about the acquisitions:
( in thousands ) Six months ended June 30, 1996 Goodwill and other intangible assets acquired $ 110,967 Other assets acquired 10,900 Total 121,867 Liabilities assumed (1,794) 6.17% note issued to seller, due in 1997 (100,000) Cash paid $ 20,073
The acquisition has been accounted for as a purchase and accordingly the purchase price has been allocated to assets and liabilities based on the estimated fair values, which are subject to adjustment, as of the date of acquisition. The acquired operation has been included in the Consolidated Statements of Income from the date of acquisition. The following table summarizes, on an unaudited, pro forma basis, the estimated combined results of operations of Scripps and the Press-Journal assuming the acquisition had taken place at the beginning of the respective periods. The pro forma information includes adjustments for interest expense that would have been incurred to finance the acquisition, additional depreciation based on the fair market value of the property, plant, and equipment, and the amortization of intangible assets resulting from the acquisition. The unaudited pro forma results of operations are not necessarily indicative of the results which actually would have occurred had the acquisition been completed at the beginning of the respective periods.
( in thousands ) Three months ended Six months ended June 30, June 30, 1996 1995 1996 1995 Operating revenues $ 278,958 $ 262,880 $ 537,524 $ 512,229 Income from continuing operations 28,079 26,035 46,718 45,070 Net income 40,861 35,054 69,095 63,443 Per share of common stock: Income from continuing operations $.35 $.33 $.58 $.56 Net income .51 .44 .86 .79
B. Divestitures 1996 - Scripps sold its equity interest in The Television Food Network, a cable programming network. No material gain or loss was realized as proceeds approximated the net book value of the net assets sold. 1995 - Scripps sold its Watsonville, California, daily newspaper. No material gain or loss was realized as proceeds approximated the net book value of the net assets sold. 3. LONG-TERM DEBT Long-term debt consisted of the following:
( in thousands ) As of June 30, December 31, June 30, 1996 1995 1995 6.17% note, due in 1997 $ 100,000 7.375% notes, due in 1998 29,658 $ 31,658 $ 61,235 Variable Rate Credit Facilities 32,000 9.0% notes, due in 1996 47,000 47,000 Other notes 2,197 2,217 2,244 Total long-term debt 163,855 80,875 110,479 Current portion of long-term debt 32,040 78,698 47,046 Long-term debt (less current portion) $ 131,815 $ 2,177 $ 63,433
Scripps has a Competitive Advance/Revolving Credit Agreement and other variable rate credit facilities ("Variable Rate Credit Facilities") which expire through September 1996 and permit maximum borrowings up to $50,000,000. Maximum borrowings under the facilities are changed as Scripps' anticipated needs change and are not indicative of Scripps' short-term borrowing capacity. The credit facilities may be extended upon mutual agreement. Certain long-term debt agreements contain maintenance requirements on net worth and coverage of interest expense and restrictions on dividends and incurrence of additional indebtedness. Scripps is in compliance with all debt covenants. 4. DISCONTINUED CABLE TELEVISION OPERATIONS On October 28, 1995, Scripps and Comcast Corporation ("Comcast") reached an agreement pursuant to which Scripps will contribute all of its non-cable television assets to Scripps Howard, Inc. ("SHI" - a wholly-owned subsidiary of Scripps and the direct or indirect parent of all of Scripps' operations) and SHI's cable television system subsidiaries ("Scripps Cable") will be transferred to and held directly by Scripps. Scripps Cable will be acquired by Comcast through a tax-free merger (the "Merger") with Scripps. The remaining SHI business will continue as "New Scripps", which will be distributed in a tax-free "spin-off" to Scripps shareholders (the "Spin-Off") prior to the Merger and thereafter renamed The E.W. Scripps Company. The Merger and Spin-off are collectively referred to as the "Transactions." The closing of the Transactions is expected to occur prior to the end of 1996, subject to regulatory approvals and certain other conditions. Controlling shareholders in Scripps and Comcast have agreed to vote in favor of the Merger, and as a result completion of the Transactions is assured so long as such conditions are satisfied and such regulatory approvals are received. While there can be no assurances regarding such approvals, management believes all such approvals will be obtained. Because Scripps Cable represents an entire business segment that will be divested, its results are reported as "discontinued operations" for all periods presented. Summarized operating results for the discontinued cable television operations are as follows:
( in thousands ) Three months ended Six months ended June 30, June 30, 1996 1995 1996 1995 Operating revenues $ 77,182 $ 69,750 $ 153,432 $ 136,745 Income before income taxes 21,191 14,956 37,098 29,314 Income taxes (8,409) (5,937) (14,721) (10,941) Income from discontinued cable operations $ 12,782 $ 9,019 $ 22,377 $ 18,373
Summarized balance sheet data for the discontinued cable television operations are as follows:
( in thousands ) As of June 30, December 31, June 30, 1996 1995 1995 Property, plant, and equipment $ 314,363 $ 294,557 $ 289,694 Goodwill and other intangible assets 138,933 93,496 97,306 Other assets 28,204 26,014 26,112 Deferred income tax liabilities (97,435) (76,210) (76,642) Other liabilities (29,831) (32,019) (28,885) Net assets of discontinued cable television operations $ 354,234 $ 305,838 $ 307,585
The major components of cash flow for discontinued operations are as follows:
( in thousands ) Six months ended June 30, 1996 1995 Income from discontinued operations $ 22,377 $ 18,373 Depreciation and amortization 27,923 27,862 Other, net (6,664) 13,157 Net cash provided by discontinued cable operating activities $ 43,636 $ 59,392 Capital expenditures $ (31,378) $ (18,808) Acquisition of cable television systems (primarily equipment and intangible assets) (62,152) (222) Other, net 198 112 Net cash used in investing activities of discontinued cable operations $ (93,332) $ (18,918)
In January 1996 Scripps Cable acquired cable television systems adjacent to its Knoxville and Chattanooga systems (the "Mid-Tenn. Purchase") for $62,500,000, including assumed liabilities. The acquired cable television systems are included in the results of discontinued operations from the date of acquisition. 5. COMMITMENTS AND CONTINGENCIES In 1994 Scripps accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of lawsuits filed by certain former employees and independent contractors of a divested operating unit. The lawsuits allege that the employees were due severance pay and that certain contractual obligations were unfulfilled, respectively. In April 1996 Scripps reached an agreement to settle the severance pay lawsuits. There was no additional charge resulting from the settlement. Management believes the possibility of incurring a loss greater than the amount accrued for the independent contractor lawsuits is remote. In 1994 Scripps Cable accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of certain lawsuits against the Sacramento cable television system related primarily to employment issues and to the timing and amount of late-payment fees assessed to subscribers. In May 1996 Scripps Cable agreed to settle the late-payment fee lawsuits. There was no additional charge resulting from the settlement. Management believes the possibility of incurring a loss greater than the amount accrued for the employment issues lawsuits is remote. Pursuant to the terms of the Merger, New Scripps will indemnify Comcast against losses related to these lawsuits. Amounts accrued, less payments for settlements and attorneys fees, are included in accrued lawsuits and related settlements in the Consolidated Balance Sheets. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Consolidated results of continuing operations were as follows:
( in thousands, except per share data ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Newspapers $ 166,982 3.6 % $ 161,112 $ 325,825 4.3 % $ 312,425 Broadcast television 85,203 10.5 % 77,080 155,925 8.2 % 144,048 Entertainment 25,138 19.1 % 21,115 49,819 4.2 % 47,809 Total 277,323 6.9 % 259,307 531,569 5.4 % 504,282 Divested operating units 294 Total operating revenues $ 277,323 6.9 % $ 259,307 $ 531,569 5.3 % $ 504,576 Operating income: Newspapers $ 35,234 1.4 % $ 34,755 $ 61,505 (4.3)% $ 64,277 Broadcast television 29,994 20.5 % 24,890 47,477 15.3 % 41,186 Entertainment (2,161) (2,882) (3,811) (3,352) Corporate (4,644) (4,266) (8,854) (8,895) Total 58,423 11.3 % 52,497 96,317 3.3 % 93,216 Unusual items (4,000) (4,000) Divested operating units (947) (418) (1,429) Total operating income 54,423 5.6 % 51,550 91,899 0.1 % 91,787 Interest expense (2,224) (2,829) (3,637) (6,182) Miscellaneous, net 705 394 323 1,176 Income taxes (22,998) (21,127) (38,272) (38,098) Minority interest (798) (868) (1,485) (1,803) Income from continuing operations $ 29,108 $ 27,120 $ 48,828 $ 46,880 Per share of common stock: Income from continuing operations $.36 5.9 % $.34 $.61 3.4 % $.59 Unusual charge .03 .03 Adjusted income from continuing operations $.39 14.7 % $.34 $.64 8.5 % $.59
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Other Financial and Statistical Data - excluding divested operating units and unusual items: Total advertising revenues $ 210,194 7.5 % $ 195,495 $ 398,106 7.1 % $ 371,726 Advertising revenues as a percentage of total revenues 75.8 % 75.4 % 74.9 % 73.7 % EBITDA: Newspapers $ 44,200 1.1 % $ 43,718 $ 79,979 (2.9)% $ 82,347 Broadcast television 36,757 17.4 % 31,307 61,096 13.5 % 53,822 Entertainment (1,256) (2,144) (1,981) (2,046) Corporate (4,326) (3,955) (8,307) (8,418) Total $ 75,375 9.4 % $ 68,926 $ 130,787 4.0 % $ 125,705 Effective income tax rate 43.5 % 43.0 % 43.2 % 43.9 % Weighted average shares outstanding 80,308 0.5 % 79,927 80,256 0.5 % 79,891 Total capital expenditures $ 19,378 6.6 % $ 18,178 $ 36,774 19.3 % $ 30,816
Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") is included in the discussion of segment results because: Changes in depreciation and amortization are often unrelated to current performance. Management believes the year-over-year change in EBITDA is a more useful measure of year-over-year performance than the change in operating income because, combined with information on capital spending plans, it is a more reliable indicator of results that may be expected in future periods. However, management's belief that EBITDA is a more useful measure of year-over-year performance is not shared by the accounting profession. Banks and other lenders use EBITDA to determine Scripps' borrowing capacity. Financial analysts use EBITDA to value communications media companies. Acquisitions of communications media businesses are based on multiples of EBITDA. EBITDA should not, however, be construed as an alternative measure of the amount of Scripps' income or cash flows from operating activities as EBITDA excludes significant costs of doing business. In the second quarter of 1996 Scripps incurred an unusual charge of approximately $4,000,000, $2,600,000 after-tax, $.03 per share, for Scripps' share of certain costs associated with restructuring portions of the distribution system of the Cincinnati joint operating agency. Scripps acquired the Vero Beach daily newspaper on May 9, 1996, sold its equity interest in The Television Food Network ("TV Food") in the second quarter of 1996, and sold its Watsonville, California, daily newspaper in the first quarter of 1995. Year-to-date operating losses for the Home & Garden Television network ("HGTV") totaled $6,900,000, $4,200,000 after-tax, $.05 per share in 1996 and $6,600,000, $4,100,000 after-tax, $.05 per share in 1995. Operating losses for the quarterly periods were $3,100,000, $1,900,000 after-tax, $.02 per share in 1996 and $3,400,000, $2,100,000 after-tax, $.03 per share in 1995. Interest expense decreased in the quarter and year-to-date periods as a result of reduced average borrowings. However, primarily because of the acquisition of the Vero Beach newspaper, total long- term debt increased $97,000,000 in the quarter to $164,000,000, which is $53,000,000 more than at the end of the second quarter in 1995. Operating results, excluding TV Food and the Watsonville newspaper, are presented below and on the following pages. The results of the divested operating units are excluded from the segment operating results because management believes they are not relevant to understanding Scripps' ongoing operations. NEWSPAPERS - Operating results for the newspaper segment, excluding the Watsonville newspaper, were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Local $ 49,617 1.9 % $ 48,683 $ 98,202 2.8 % $ 95,498 Classified 50,204 7.7 % 46,594 95,825 8.0 % 88,688 National 4,751 7.4 % 4,425 8,997 8.2 % 8,314 Preprint 16,174 (2.6)% 16,613 31,724 (0.4)% 31,838 Newspaper advertising 120,746 3.8 % 116,315 234,748 4.6 % 224,338 Circulation 32,102 3.0 % 31,165 65,666 5.2 % 62,435 Joint operating agency distributions 11,704 1.7 % 11,508 20,615 (4.9)% 21,681 Other 2,430 14.4 % 2,124 4,796 20.8 % 3,971 Total operating revenues 166,982 3.6 % 161,112 325,825 4.3 % 312,425 Operating expenses: Employee compensation and benefits 55,928 2.5 % 54,567 110,644 1.2 % 109,347 Newsprint and ink 33,161 12.9 % 29,381 67,330 19.7 % 56,227 Other 33,693 0.7 % 33,446 67,872 5.2 % 64,504 Depreciation and amortization 8,966 0.0 % 8,963 18,474 2.2 % 18,070 Total operating expenses 131,748 4.3 % 126,357 264,320 6.5 % 248,148 Operating income $ 35,234 1.4 % $ 34,755 $ 61,505 (4.3)% $ 64,277 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 44,200 1.1 % $ 43,718 $ 79,979 (2.9)% $ 82,347 Percent of operating revenues: Operating income 21.1 % 21.6 % 18.9 % 20.6 % EBITDA 26.5 % 27.1 % 24.5 % 26.4 % Capital expenditures $ 12,674 85.9 % $ 6,816 $ 17,905 78.9 % $ 10,010 Advertising inches: Local 1,688 9.5 % 1,541 3,381 3.2 % 3,275 Classified 1,765 6.7 % 1,654 3,295 2.7 % 3,207 National 96 20.0 % 80 179 7.2 % 167 Total full run ROP 3,549 8.4 % 3,275 6,855 3.1 % 6,649
Higher advertising rates were the primary cause of the increase in advertising revenues as volume decreased in many of Scripps' newspaper markets. The May 9, 1996 acquisition of The Vero Beach newspaper also had a slight positive effect on year-over-year advertising revenues. The price of newsprint in the first half of 1996 was approximately 24% higher than in the first half of 1995. However, the rate of increase in the price of newsprint in the second quarter of 1996 was reduced to 13% as newsprint prices decreased in April 1996. Newsprint prices decreased again in July and August. As a result, the year-over-year third quarter newsprint expense will be approximately 8% less than, and the fourth quarter expense is expected to be approximately 15% less than, in 1995. For the first half of 1996 newsprint consumption decreased 4.4%. BROADCAST TELEVISION - Operating results for the broadcast television segment were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Local $ 42,763 9.4 % $ 39,072 $ 78,323 5.4 % $ 74,328 National 36,479 7.5 % 33,937 65,856 6.9 % 61,605 Political 1,718 310 3,100 371 Other 4,243 12.8 % 3,761 8,646 11.6 % 7,744 Total operating revenues 85,203 10.5 % 77,080 155,925 8.2 % 144,048 Operating expenses: Employee compensation and benefits 24,446 9.7 % 22,293 48,173 9.5 % 44,003 Program and copyright costs 11,365 (3.5)% 11,774 22,568 (2.6)% 23,182 Other 12,635 7.9 % 11,706 24,088 4.5 % 23,041 Depreciation and amortization 6,763 5.4 % 6,417 13,619 7.8 % 12,636 Total operating expenses 55,209 5.8 % 52,190 108,448 5.4 % 102,862 Operating income $ 29,994 20.5 % $ 24,890 $ 47,477 15.3 % $ 41,186 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 36,757 17.4 % $ 31,307 $ 61,096 13.5 % $ 53,822 Percent of operating revenues: Operating income 35.2 % 32.3 % 30.4 % 28.6 % EBITDA 43.1 % 40.6 % 39.2 % 37.4 % Capital expenditures $ 6,077 1.2 % $ 6,007 $ 17,582 70.3 % $ 10,325
The increase in employee costs is due primarily to Scripps' expanded schedules of local news programs. Construction of new facilities at the Phoenix and Tampa stations resulted in the increase in capital spending. Depreciation and amortization in the third quarter of 1996 is expected to be less than it was in the third quarter of 1995 and the second quarter of 1996 as certain intangible assets acquired in the 1991 purchase of the Baltimore station become fully amortized. ENTERTAINMENT - Operating results for the entertainment segment, excluding TV Food, were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Licensing $ 12,176 1.1 % $ 12,049 $ 24,782 (10.1)% $ 27,558 Newspaper feature distribution 5,075 14.8 % 4,419 9,883 12.3 % 8,803 Program production 1,734 (3.6)% 1,798 4,375 (34.5)% 6,678 Subscriber fees 1,566 443 2,698 834 Advertising 4,245 2,100 7,433 3,340 Other 342 11.8 % 306 648 8.7 % 596 Total operating revenues 25,138 19.1 % 21,115 49,819 4.2 % 47,809 Operating expenses: Employee compensation and benefits 5,666 16.0 % 4,885 11,232 19.3 % 9,416 Artists' royalties 8,781 3.8 % 8,456 17,655 (5.8)% 18,741 Programming and production costs 5,095 51.1 % 3,372 10,442 11.7 % 9,350 Other 6,852 4.7 % 6,546 12,471 1.0 % 12,348 Depreciation and amortization 905 22.6 % 738 1,830 40.1 % 1,306 Total operating expenses 27,299 13.8 % 23,997 53,630 4.8 % 51,161 Operating income (loss) $ (2,161) $ (2,882) $ (3,811) $ (3,352) Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ (1,256) $ (2,144) $ (1,981) $ (2,046) Capital expenditures $ 504 $ 4,920 $ 1,040 $ 9,113
Program production revenues are subject to substantial fluctuation due to changes in public tastes and demand for programming by broadcast and cable television networks. In addition, quarterly revenues are affected by the timing of completion and delivery of programming to the networks. Program production revenues decreased in the year-to-date period as fewer programs were completed and delivered by Scripps Howard Productions ("SHP") and Cinetel. Program production revenues for the full year of 1996 are expected to increase however, as SHP has commitments for four network prime- time programs to be delivered in 1996 compared to two in 1995. Subscriber fees and advertising revenue increased due to the continued growth of HGTV. Year-to-date operating losses for HGTV totaled $6,900,000 in 1996 and $6,600,000 in 1995. Operating losses for the quarterly periods were $3,100,000 in 1996 and $3,400,000 in 1995. Programming and production costs increased due to higher programming costs at HGTV. Author royalties decreased in the year-to-date period due to the decrease in licensing revenues. United Media distributes news columns, comics, and features, and licenses copyrights for "Peanuts" and other character properties on a worldwide basis. Revenues derived from such international activities represent less than 5% of Scripps' total revenues. The Japanese market provides more than two- thirds of international revenues and approximately 45% of total licensing revenue. The impact of changes in the value of the U.S. dollar in foreign exchange markets does not have a significant effect on the recorded value of Scripps' foreign- currency-denominated assets, which are primarily related to uncollected licensing royalties and represent less than 1% of total assets. Scripps' foreign-currency-denominated liabilities are primarily related to payments due to creators of the properties. However, comparison of year-over-year licensing revenues can be significantly affected by changes in the exchange rate for the Japanese yen. Japanese licensing revenues in local currency increased 13% in 1996, however the change in the exchange rate caused such revenues to decrease 6% in dollar terms. The effect on licensing revenues of changes in the exchange rate for other foreign currencies is not significant. From time-to-time Scripps uses foreign currency forward and option contracts to hedge cash flow exposures denominated in Japanese yen. The purpose of the contracts is to reduce the risk of changes in the exchange rate on Scripps' anticipated net licensing receipts (licensing royalties less amounts due creators of the properties and certain direct expenses) for the following year. The maturities of the contracts coincide with the quarterly payments of licensing royalties. Scripps does not hold foreign currency contracts for trading purposes and does not hold leveraged contracts. Information about Scripps' foreign currency contracts, which require Scripps to sell yen at a specified rate, at June 30, 1996 was as follows: Maturity Contract Exchange US Dollar Date Amount (in yen) Rate Equivalent 8/15/96 142,650,000 95.10 1,500,000 11/15/96 143,835,000 95.89 1,500,000 2/18/97 151,635,000 101.09 1,500,000 5/15/97 150,345,000 100.23 1,500,000 Capital expenditures in 1995 primarily relate to the launch of HGTV. The increase in depreciation and amortization is primarily due to the start-up of HGTV. LIQUIDITY AND CAPITAL RESOURCES Scripps generates significant cash flow from operating activities, primarily from its newspaper and broadcast television operations. There are no significant legal or other restrictions on the transfer of funds among Scripps' business segments. Cash flows provided by the operating activities of the newspaper and broadcast television segments in excess of the capital expenditures of those segments are used to invest in the entertainment segment and to fund corporate expenses. Management expects total cash flow from continuing operating activities in 1996 will exceed Scripps' expected total capital expenditures, debt repayments, and dividend payments. Cash flow provided by continuing operating activities was $84,800,000 in 1996 compared to $19,000,000 in 1995. Cash flow provided by continuing operating activities in 1995 was reduced by a $45,000,000 payment to settle the audit of Scripps' 1985 through 1987 federal income tax returns. Net debt (borrowings less cash equivalent and other short-term investments) totaled $163,900,000 at June 30, 1996 and was 12% of total capitalization. Management believes Scripps' cash and cash equivalents and substantial borrowing capacity, taken together, provide adequate resources to fund the capital expenditures and future expansion of existing businesses and the development or acquisition of new businesses. The ability of Scripps' continuing operations to produce significant cash flow and Scripps' significant borrowing capacity were primary factors in structuring the divestiture of its cable television assets so as to transfer the proceeds of the divestiture tax-free to shareholders. THE E.W. SCRIPPS COMPANY Index to Exhibits Exhibit No. Item Page 12 Ratio of Earnings to Fixed Charges E-2 27 Financial Data Schedule E-3



RATIO OF EARNINGS TO FIXED CHARGES                                                                                   EXHIBIT 12
( in thousands ) Three months ended Six months ended June 30, June 30, 1996 1995 1996 1995 EARNINGS AS DEFINED: Earnings from operations before income taxes after eliminating undistributed earnings of 20%- to 50%-owned affiliates $ 52,673 $ 49,851 $ 89,042 $ 92,485 Fixed charges excluding capitalized interest and preferred stock dividends of majority-owned subsidiary companies 3,095 3,733 5,325 8,026 Earnings as defined $ 55,768 $ 53,584 $ 94,367 $ 100,511 FIXED CHARGES AS DEFINED: Interest expense, including amortization of debt issue costs $ 2,224 $ 2,829 $ 3,637 $ 6,182 Interest capitalized 226 54 409 87 Portion of rental expense representative of the interest factor 871 904 1,688 1,844 Preferred stock dividends of majority-owned subsidiary companies 20 20 40 40 Fixed charges as defined $ 3,341 $ 3,807 $ 5,774 $ 8,153 RATIO OF EARNINGS TO FIXED CHARGES 16.69 14.08 16.34 12.33
 

5 1000 6-MOS DEC-31-1996 JUN-30-1996 15,594 0 161,162 3,736 11,126 268,338 771,349 333,714 1,764,428 200,664 131,815 0 0 805 1,252,371 1,764,428 0 531,569 0 0 436,762 2,908 3,637 88,585 38,272 48,828 22,377 0 0 71,205 $.61 $.61