UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549
                               FORM 10-Q

     (X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
             For the quarterly period ended March 31, 1996
                                   
                                  OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
  For the transition period from ________________ to ________________
                                   
                    Commission File Number 1-16914
                                   
                       THE E.W. SCRIPPS COMPANY
        (Exact name of registrant as specified in its charter)
           Delaware                                    51-0304972
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                   Identification Number)

    1105 N. Market Street
     Wilmington, Delaware                                19801
(Address of principal executive offices)               (Zip Code)

  Registrant's telephone number, including area code:  (302) 478-4141

                               Not Applicable
 (Former name, former address and former fiscal year, if changed since
                             last report.)

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
and Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the Registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.

                    Yes   X                    No


Indicate  the  number of shares outstanding of each  of  the  issuer's
classes of common stock, as of the latest practicable date.  As of May
1,  1996  the registrant had outstanding 60,494,549 shares of Class  A
Common Stock and 19,807,053 shares of Common Voting Stock.



                   INDEX TO THE E.W. SCRIPPS COMPANY
                                   
       REPORT ON FORM 10-Q FOR THE QUARTER ENDED MARCH 31, 1996
                                   
                                   

Item No.                                                     Page

                    PART I - FINANCIAL INFORMATION

  1       Financial Statements                                  3

  2       Management's Discussion and Analysis of Financial
             Condition and Results of Operations                3


                      PART II - OTHER INFORMATION

  1       Legal Proceedings                                     3

  2       Changes in Securities                                 3

  3       Defaults Upon Senior Securities                       3

  4       Submission of Matters to a Vote of Security Holders   4

  5       Other Information                                     4

  6       Exhibits and Reports on Form 8-K                      4




                                PART I
                                   


ITEM 1.   FINANCIAL STATEMENTS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.



ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.




                               PART II
                                   

ITEM 1.   LEGAL PROCEEDINGS

Scripps is involved in litigation arising in the ordinary course of
business, such as defamation actions.  In addition Scripps is involved
from time to time in various governmental and administrative
proceedings relating to, among other things, renewal of broadcast
licenses.  The costs to defend or settle such litigation and other
proceedings are not expected to have a material adverse effect on
Scripps' financial condition or results of operations.



ITEM 2.   CHANGES IN SECURITIES

There were no changes in the rights of security holders during the
quarter for which this report is filed.



ITEM 3.   DEFAULTS UPON SENIOR SECURITIES

There were no defaults upon senior securities during the quarter for
which this report is filed.



ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of security holders during
the quarter for which this report is filed.



ITEM 5.   OTHER INFORMATION

None.



ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K

                               Exhibits

The information required by this item is filed as part of this Form 10-
Q.  See Index to Exhibits at page E-1 of this
Form 10-Q.



                          Reports on Form 8-K

No reports on Form 8-K were filed during the quarter for which this
report is filed.





                              SIGNATURES
                                   

Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                   THE E.W. SCRIPPS COMPANY



Dated:         May 15, 1996         BY:
                                    D. J. Castellini
                                    Senior Vice President, 
                                    Finance & Administration



                       THE E.W. SCRIPPS COMPANY


                    Index to Financial Information

               Item                                            Page

Consolidated Balance Sheets                                    F-2
Consolidated Statements of Income                              F-4
Consolidated Statements of Cash Flows                          F-5
Consolidated Statements of Stockholders' Equity                F-6
Notes to Consolidated Financial Statements                     F-7
Management's Discussion and Analysis of Financial
   Condition and Results of Operations                         F-11






CONSOLIDATED BALANCE SHEETS                                                                                                  
( in thousands ) As of March 31, December 31, March 31, 1996 1995 1995 (Unaudited) (Unaudited) ASSETS Current Assets: Cash and cash equivalents $ 12,871 $ 30,021 $ 28,227 Short-term investments 25,013 Accounts and notes receivable (less allowances -$3,534, $3,447, $4,215) 148,468 166,867 133,286 Program rights and production costs 51,911 52,402 27,644 Refundable income taxes 7,828 1,810 Inventories 12,941 11,459 13,776 Deferred income taxes 22,608 21,694 19,671 Miscellaneous 17,630 18,961 17,590 Total current assets 266,429 334,245 242,004 Net assets of discontinued operations 372,784 305,838 311,823 Investments 55,069 53,186 34,041 Property, Plant, and Equipment 428,885 425,959 420,066 Goodwill and Other Intangible Assets 490,692 495,773 510,770 Other Assets: Program rights and production costs (less current portion) 23,379 26,829 34,476 Miscellaneous 15,360 13,722 9,668 Total other assets 38,739 40,551 44,144 TOTAL ASSETS $ 1,652,598 $ 1,655,552 $ 1,562,848 See notes to consolidated financial statements.
CONSOLIDATED BALANCE SHEETS
( in thousands, except share data ) As of March 31, December 31, March 31, 1996 1995 1995 (Unaudited) (Unaudited) LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities: Current portion of long-term debt $ 34,741 $ 78,698 $ 47,000 Accounts payable 62,537 78,538 56,946 Customer deposits and unearned revenue 23,799 21,307 19,258 Accrued liabilities: Employee compensation and benefits 27,137 32,901 29,097 Artist and author royalties 8,734 6,843 10,306 Interest 1,030 2,169 2,029 Income taxes 7,301 634 3,264 Lawsuits and related settlements 7,867 8,803 11,539 Miscellaneous 35,840 36,226 28,558 Total current liabilities 208,986 266,119 207,997 Deferred Income Taxes 84,057 82,229 69,936 Long-Term Debt (less current portion) 31,824 2,177 63,455 Other Long-Term Obligations and Minority Interests 110,268 113,601 116,234 Commitments and Contingencies (Note 5) Stockholders' Equity: Preferred stock, $.01 par - authorized: 25,000,000 shares; none outstanding Common stock, $.01 par: Class A - authorized: 120,000,000 shares; issued and outstanding: 60,471,678; 60,085,408; and 59,715,019 shares 605 601 597 Voting - authorized: 30,000,000 shares; issued and outstanding: 19,807,053; 19,978,373; and 20,174,833 shares 198 200 202 Total 803 801 799 Additional paid-in capital 259,824 254,063 249,173 Retained earnings 935,483 916,602 843,535 Unrealized gains on securities available for sale 21,966 20,720 12,430 Unvested restricted stock awards (1,340) (1,573) (1,981) Foreign currency translation adjustment 727 813 1,270 Total stockholders' equity 1,217,463 1,191,426 1,105,226 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 1,652,598 $ 1,655,552 $ 1,562,848 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF INCOME ( UNAUDITED )
( in thousands, except per share data ) Three months ended March 31, 1996 1995 Operating Revenues: Advertising $ 114,002 $ 108,251 Circulation 33,564 31,320 Other newspaper revenue 11,277 12,036 Total newspapers 158,843 151,607 Broadcast television 70,721 66,968 Entertainment 24,681 26,694 Total operating revenues 254,245 245,269 Operating Expenses: Employee compensation and benefits 86,883 83,753 Newsprint and ink 34,169 26,871 Program rights and production costs 16,576 17,386 Other operating expenses 61,622 60,959 Depreciation 12,438 11,017 Amortization of intangible assets 5,081 5,046 Total operating expenses 216,769 205,032 Operating Income 37,476 40,237 Other Credits (Charges): Interest expense (1,413) (3,353) Miscellaneous, net (382) 782 Net other credits (charges) (1,795) (2,571) Income from Continuing Operations Before Taxes and Minority Interests 35,681 37,666 Provision for Income Taxes 15,274 16,971 Income from Continuing Operations Before Minority Interests 20,407 20,695 Minority Interests 687 935 Income From Continuing Operations 19,720 19,760 Income From Discontinued Operations 9,595 9,354 Net Income $ 29,315 $ 29,114 Per Share of Common Stock: Income from continuing operations $.25 $.25 Net income $.37 $.36 Dividends declared $.13 $.11 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF CASH FLOWS ( UNAUDITED )
( in thousands ) Three months ended March 31, 1996 1995 Cash Flows from Operating Activities: Income from continuing operations $ 19,720 $ 19,760 Adjustments to reconcile income from continuing operations to net cash flows from continuing operating activities: Depreciation and amortization 17,519 16,063 Deferred income taxes 53 (1,110) Minority interests in income of subsidiary companies 687 935 Settlement of 1985 - 1987 federal income tax audits (45,000) Other changes in certain working capital accounts, net 14,187 9,453 Miscellaneous, net (4,760) 7,592 Net cash provided by continuing operating activities 47,406 7,693 Discontinued cable operations: Income 9,595 9,354 Adjustment to derive cash flows from operating activities 16,156 22,825 Net cash provided 25,751 32,179 Net operating activities 73,157 39,872 Cash Flows from Investing Activities: Additions to property, plant, and equipment (17,396) (12,638) Purchase of long-term investments (1,187) (1,942) Change in short-term investments, net 25,013 Sale of subsidiary companies 2,711 Miscellaneous, net 1,622 1,311 Net cash provided by (used in) investing activities of continuing operations 8,052 (10,558) Net cash provided by (used in) investing activities of discontinued cable operations (76,431) (8,394) Net investing activities (68,379) (18,952) Cash Flows from Financing Activities: Increases in long-term debt 34,700 Payments on long-term debt (49,010) (13) Dividends paid (10,434) (8,783) Dividends paid to minority interests (449) (421) Miscellaneous, net 3,890 1,165 Net cash provided by (used in) financing activities of continuing operations (21,303) (8,052) Net cash provided by (used in) financing activities of discontinued cable operations (625) (1,250) Net financing activities (21,928) (9,302) Increase (Decrease) in Cash and Cash Equivalents (17,150) 11,618 Cash and Cash Equivalents: Beginning of year 30,021 16,609 End of period $ 12,871 $ 28,227 Supplemental Cash Flow Disclosures: Interest paid, excluding amounts capitalized $ 2,552 $ 3,323 Income taxes paid 5,347 36,519 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY ( UNAUDITED )
( in thousands, except share data ) Unrealized Gains on Unvested Foreign Additional Securities Restricted Currency Common Paid-in Retained Available Stock Translation Stock Capital Earnings for Sale Awards Adjustment Balances at December 31, 1994 $ 799 $ 248,098 $ 823,204 $ 12,518 $ (2,036) $ 885 Net income 29,114 Dividends: declared and paid - $.11 per share (8,783) Class A Common shares issued pursuant to compensation plans, net: 58,500 shares issued, and 14,723 shares repurchased 811 (86) Tax benefits of compensation plans 264 Amortization of restricted stock awards 141 Foreign currency translation adjustment 385 Increase (decrease) in unrealized gains on securities available for sale, net of deferred income taxes of ($47) (88) Balances at March 31, 1995 $ 799 $ 249,173 $ 843,535 $ 12,430 $ (1,981) $ 1,270 Balances at December 31, 1995 $ 801 $ 254,063 $ 916,602 $ 20,720 $ (1,573) $ 813 Net income 29,315 Dividends: declared and paid - $.13 per share (10,434) Conversion of 171,320 Common Voting shares to 171,320 Class A Common shares 214,950 Class A Common shares issued pursuant to compensation plans 2 4,499 (63) Tax benefits of compensation plans 1,262 Amortization of restricted stock awards 296 Foreign currency translation adjustment (86) Increase in unrealized gains on securities available for sale, net of deferred income taxes of $671 1,246 Balances at March 31, 1996 $ 803 $ 259,824 $ 935,483 $ 21,966 $ (1,340) $ 727 See notes to consolidated financial statements.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS ( UNAUDITED ) ____________________________________________________________________ _____________________________ 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation - The financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Except as disclosed herein, there has been no material change in the information disclosed in the notes to consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995. Financial information as of December 31, 1995 included in these financial statements has been derived from the audited consolidated financial statements included in that report. In management's opinion all adjustments (consisting of normal recurring accruals) necessary for a fair presentation of the interim periods have been made. Results of operations are not necessarily indicative of the results that may be expected for future interim periods or for the full year. Net Income Per Share - Net income per share computations are based upon the weighted average common shares outstanding. The weighted average common shares outstanding were as follows:
( in thousands ) Three months ended March 31, 1996 1995 Weighted average shares outstanding 80,204 79,854
2. ACQUISITIONS AND DIVESTITURES A. Acquisitions 1996 - There were no acquisitions in the three months ended March 31, 1996. In May Scripps acquired the Vero Beach, Florida, Press-Journal. The acquisition will be accounted for as a purchase and the acquired operations will be included in the Consolidated Statements of Income from the date of acquisition. 1995 - There were no acquisitions in the three months ended March 31, 1995. B. Divestitures 1995 - Scripps sold its Watsonville, California, daily newspaper. No gain or loss was realized as proceeds equaled the net book value of the net assets sold. 3. LONG-TERM DEBT Long-term debt consisted of the following:
( in thousands ) As of March 31, December 31, March 31, 1996 1995 1995 7.375% notes, due in 1998 $ 29,658 $ 31,658 $ 61,198 Variable Rate Credit Facilities 34,700 9.0% notes, due in 1996 47,000 47,000 Other notes 2,207 2,217 2,257 Total long-term debt 66,565 80,875 110,455 Current portion of long-term debt 34,741 78,698 47,000 Long-term debt (less current portion) $ 31,824 $ 2,177 $ 63,455
Scripps has a Competitive Advance/Revolving Credit Agreement and other variable rate credit facilities ("Variable Rate Credit Facilities") which expire through September 1996 and permit maximum borrowings up to $50,000,000. Maximum borrowings under the facilities are changed as Scripps' anticipated needs change and are not indicative of Scripps' short-term borrowing capacity. The credit facilities may be extended upon mutual agreement. Certain long-term debt agreements contain maintenance requirements on net worth and coverage of interest expense and restrictions on dividends and incurrence of additional indebtedness. Scripps is in compliance with all debt covenants. 4. DISCONTINUED CABLE TELEVISION OPERATIONS On October 28, 1995, Scripps and Comcast Corporation ("Comcast") reached an agreement pursuant to which Scripps will contribute all of its non-cable television assets to Scripps Howard, Inc. ("SHI" - a wholly-owned subsidiary of Scripps and the direct or indirect parent of all of Scripps' operations) and SHI's cable television system subsidiaries ("Scripps Cable") will be transferred to and held directly by Scripps. Scripps Cable will be acquired by Comcast through a tax-free merger (the "Merger") with Scripps. The remaining SHI business will continue as "New Scripps", which will be distributed in a tax-free "spin-off" to Scripps shareholders (the "Spin-Off") prior to the Merger and thereafter renamed The E.W. Scripps Company. The Merger and Spin-off are collectively referred to as the "Transactions." The closing date of the Transactions is expected to be in the third quarter of 1996, subject to regulatory approvals and certain other conditions. Controlling shareholders in Scripps and Comcast have agreed to vote in favor of the Merger, and as a result completion of the Transactions is assured so long as such conditions are satisfied and such regulatory approvals (including approval of the Spin-Off as a tax-free transaction by the Internal Revenue Service and approval of the Merger by the Federal Communications Commission and certain franchise authorities) are received. While there can be no assurances regarding such approvals, management believes all such approvals will be obtained. Because Scripps Cable represents an entire business segment that will be divested, its results are reported as "discontinued operations" for all periods presented. Summarized operating results for the discontinued cable television operations are as follows:
( in thousands ) Three months ended March 31, 1996 1995 Operating revenues $ 76,250 $ 66,995 Income before income taxes 15,907 14,358 Income taxes (6,312) (5,004) Income from discontinued cable operations $ 9,595 $ 9,354
Summarized balance sheet data for the discontinued cable television operations are as follows:
( in thousands ) As of March 31, December 31, March 31, 1996 1995 1995 Property, plant, and equipment $ 307,579 $ 294,557 $ 291,434 Goodwill and other intangible assets 142,094 93,496 99,179 Other assets 26,746 26,014 25,535 Deferred income tax liabilities (75,352) (76,210) (76,702) Other liabilities (28,283) (32,019) (27,623) Net assets of discontinued cable television operations $ 372,784 $ 305,838 $ 311,823
The major components of cash flow for discontinued operations are as follows:
( in thousands ) Three months ended March 31, 1996 1995 Income from discontinued operations $ 9,595 $ 9,354 Depreciation and amortization 15,511 13,723 Other, net 645 9,102 Net cash provided by discontinued cable operating activities $ 25,751 $ 32,179 Capital expenditures $ (14,994) $ (7,693) Acquisition of cable television systems (primarily equipment and intangible assets) (62,152) (132) Other, net 715 (569) Net cash used in investing activities of discontinued cable operations $ (76,431) $ (8,394)
In January 1996 Scripps Cable acquired cable television systems adjacent to its Knoxville and Chattanooga systems (the "Mid-Tenn. Purchase") for $62,500,000, including assumed liabilities. The acquired cable television systems are included in the results of discontinued operations from the date of acquisition. 5. COMMITMENTS AND CONTINGENCIES In 1994 Scripps accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of lawsuits filed by certain former employees and independent contractors of a divested operating unit. The lawsuits allege that the employees were due severance pay and that certain contractual obligations were unfulfilled, respectively. In April 1996 Scripps reached an agreement to settle the severance pay lawsuits. There was no additional charge resulting from the settlement. Management believes the possibility of incurring a loss greater than the amount accrued for the independent contractor lawsuits is remote. In 1994 Scripps Cable accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of certain lawsuits against the Sacramento cable television system related primarily to employment issues and to the timing and amount of late-payment fees assessed to subscribers. In May 1996 Scripps Cable agreed to settle the late-payment fee lawsuits. There was no additional charge resulting from the settlement. Management believes the possibility of incurring a loss greater than the amount accrued for the employment issues lawsuits is remote. Pursuant to the terms of the Merger New Scripps will indemnify Comcast against losses related to these lawsuits. Amounts accrued, less payments for settlements and attorneys fees, are included in accrued lawsuits and related settlements in the Consolidated Balance Sheets. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Consolidated results of continuing operations were as follows:
( in thousands, except per share data ) Year-to-Date 1996 Change 1995 Operating revenues: Newspapers $ 158,843 5.0 % $ 151,313 Broadcast television 70,721 5.6 % 66,968 Entertainment 24,681 (7.5)% 26,694 Total 254,245 3.8 % 244,975 Divested operating units 294 Total operating revenues $ 254,245 3.7 % $ 245,269 Operating income: Newspapers $ 26,271 (11.0)% $ 29,522 Broadcast television 17,483 7.3 % 16,296 Entertainment (2,068) (844) Corporate (4,210) (4,629) Total 37,476 (7.1)% 40,345 Divested operating units (108) Total operating income 37,476 (6.9)% 40,237 Interest expense (1,413) (3,353) Miscellaneous, net (382) 782 Income taxes (15,274) (16,971) Minority interest (687) (935) Income from continuing operations $ 19,720 $ 19,760 Per share of common stock: Income from continuing operations $.25 $.25
( in thousands ) Year-to-Date 1996 Change 1995 Other Financial and Statistical Data - excluding divested operating units: Total advertising revenues $ 187,911 6.6 % $ 176,231 Advertising revenues as a percentage of total revenues 73.9 % 71.9 % EBITDA: Newspapers $ 35,780 (7.4)% $ 38,629 Broadcast television 24,339 8.1 % 22,515 Entertainment (1,143) (276) Corporate (3,981) (4,463) Total $ 54,995 (2.5)% $ 56,405 Effective income tax rate 42.8 % 45.1 % Weighted average shares outstanding 80,204 0.4 % 79,854 Total capital expenditures $ 17,396 37.7 % $ 12,638
Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") is included in the discussion of segment results because: Changes in depreciation and amortization are often unrelated to current performance. Management believes the year-over-year change in EBITDA is a more useful measure of year-over-year performance than the change in operating income because, combined with information on capital spending plans, it is a more reliable indicator of results that may be expected in future periods. However, management's belief that EBITDA is a more useful measure of year-over-year performance is not shared by the accounting profession. Banks and other lenders use EBITDA to determine Scripps' borrowing capacity. Financial analysts use EBITDA to value communications media companies. Acquisitions of communications media businesses are based on multiples of EBITDA. EBITDA should not, however, be construed as an alternative measure of the amount of Scripps' income or cash flows from operating activities as EBITDA excludes significant costs of doing business. The Company sold its Watsonville, California, daily newspaper in the first quarter of 1995. Year-to-date operating losses for the Home & Garden Television network ("HGTV") totaled $3,800,000, $2,300,000 after-tax, $.03 per share in 1996 and $3,200,000, $2,000,000 after-tax, $.03 per share in 1995. Interest expense decreased as a result of reduced borrowings. Operating results, excluding the Watsonville newspaper, are presented on the following pages. The results of the divested operating unit are excluded from the segment operating results because management believes it is not relevant to understanding the Scripps' ongoing operations. NEWSPAPERS - Operating results for the newspaper segment, excluding the Watsonville newspaper, were as follows:
( in thousands ) Year-to-Date 1996 Change 1995 Operating revenues: Local $ 48,585 3.8 % $ 46,815 Classified 45,621 8.4 % 42,094 National 4,246 9.2 % 3,889 Preprint 15,550 2.1 % 15,225 Newspaper advertising 114,002 5.5 % 108,023 Circulation 33,564 7.3 % 31,270 Joint operating agency distributions 8,911 (12.4)% 10,173 Other 2,366 28.1 % 1,847 Total operating revenues 158,843 5.0 % 151,313 Operating expenses: Employee compensation and benefits 54,716 (0.1)% 54,780 Newsprint and ink 34,169 27.3 % 26,846 Other 34,178 10.0 % 31,058 Depreciation and amortization 9,509 4.4 % 9,107 Total operating expenses 132,572 8.9 % 121,791 Operating income $ 26,271 (11.0)% $ 29,522 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 35,780 (7.4)% $ 38,629 Percent of operating revenues: Operating income 16.5 % 19.5 % EBITDA 22.5 % 25.5 % Capital expenditures $ 5,231 63.8 % $ 3,194 Advertising inches: Local 1,693 (2.4)% 1,734 Classified 1,530 (1.5)% 1,553 National 83 (4.6)% 87 Total full run ROP 3,306 (2.0)% 3,374
Higher newsprint prices resulted in a decrease in EBITDA at most of Scripps' newspapers. The price of newsprint in the first quarter of 1996 was approximately 75% higher than in the first quarter of 1994. For the first quarter of 1996 newsprint consumption decreased 6% and the average price of newsprint was approximately 37% higher than in 1995. However, the price of newsprint decreased in April 1996. The year-over-year expense increase in the second quarter of 1996 is expected to be approximately 10%. If the price does not change again, the year-over-year third quarter newsprint expense will be about the same as, and the fourth quarter expense is expected to be slightly less than, in 1995. Higher advertising rates led to the increase in advertising revenues as volume decreased in most of Scripps' newspaper markets. Circulation revenues increased primarily due to increased rates. BROADCAST TELEVISION - Operating results for the broadcast television segment were as follows:
( in thousands ) Year-to-Date 1996 Change 1995 Operating revenues: Local $ 35,560 0.9 % $ 35,256 National 29,377 6.2 % 27,668 Political 1,382 61 Other 4,402 10.5 % 3,983 Total operating revenues 70,721 5.6 % 66,968 Operating expenses: Employee compensation and benefits 23,727 9.3 % 21,710 Program costs 11,203 (1.8)% 11,408 Other 11,452 1.0 % 11,335 Depreciation and amortization 6,856 10.2 % 6,219 Total operating expenses 53,238 5.1 % 50,672 Operating income $ 17,483 7.3 % $ 16,296 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 24,339 8.1 % $ 22,515 Percent of operating revenues: Operating income 24.7 % 24.3 % EBITDA 34.4 % 33.6 % Capital expenditures $ 11,505 166.4 % $ 4,318
The increase in employee costs is due primarily to Scripps' expanded schedules of local news programs. Construction of new facilities at the Phoenix and Tampa stations resulted in the increase in capital spending. Depreciation and amortization is expected to decrease slightly from current levels as certain intangible assets acquired in the 1991 purchase of the Baltimore station become fully amortized. ENTERTAINMENT - Operating results for the entertainment segment were as follows:
( in thousands ) Year-to-Date 1996 Change 1995 Operating revenues: Licensing $ 12,606 (18.7)% $ 15,509 Newspaper feature distribution 4,808 9.7 % 4,384 Program production 2,641 (45.9)% 4,880 Subscriber fees 1,132 189.5 % 391 Advertising 3,188 157.1 % 1,240 Other 306 5.5 % 290 Total operating revenues 24,681 (7.5)% 26,694 Operating expenses: Employee compensation and benefits 5,566 22.8 % 4,531 Artists' royalties 8,874 (13.7)% 10,285 Programming and production costs 5,347 (10.6)% 5,978 Other 6,037 (2.3)% 6,176 Depreciation and amortization 925 62.9 % 568 Total operating expenses 26,749 (2.9)% 27,538 Operating income (loss) $ (2,068) $ (844) Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ (1,143) $ (276) Capital expenditures $ 536 (87.2)% $ 4,193
Program production revenues are subject to substantial fluctuation due to changes in public taste and demand for programming by broadcast and cable television networks. In addition quarterly revenues are affected by the timing of completion and delivery of programming to the networks. Program production revenues decreased in the current quarter as fewer programs were completed and delivered by Scripps Howard Productions ("SHP") and Cinetel. Program production revenues for the full year of 1996 are expected to increase however, as SHP has commitments for four network prime- time programs to be delivered in 1996 compared to two in 1995. Subscriber fees increased due to an increase in the number of subscribers receiving HGTV. At March 31, 1996 HGTV could be viewed by 12,700,000 subscribers. Year-to-date operating losses for HGTV totaled $3,800,000 in 1996 and $3,200,000 in 1995. Scripps expects to invest a total of $35,000,000 in HGTV during 1996 and 1997, including capital expenditures and pre-tax operating losses. See "Liquidity and Capital Resources". Programming and production costs decreased as higher programming costs at HGTV were more than offset by the fewer number of programs delivered by SHP and Cinetel during the current quarter. Author royalties decreased due to the decrease in licensing revenues. United Media distributes news columns, comics, and features, and licenses copyrights for "Peanuts" and other character properties on a worldwide basis. Revenues derived from such international activities represent less than 5% of Scripps total revenues. The Japanese market provides more than two- thirds of international revenues and approximately 45% of total licensing revenue. The impact of changes in the value of the U.S. dollar in foreign exchange markets does not have a significant effect on the recorded value of Scripps foreign- currency-denominated assets, which are primarily related to uncollected licensing royalties and represent less than 1% of total assets. Scripps foreign-currency-denominated liabilities are primarily related to payments due to creators of the properties. However, comparison of year-over-year licensing revenues can be significantly affected by changes in the exchange rate for the Japanese yen. Japanese licensing revenues in local currency decreased 6% in 1996. The change in the exchange rate for the Japanese yen decreased licensing revenues $700,000 in 1996. The effect on licensing revenues of changes in the exchange rate for other foreign currencies is not significant. From time-to-time Scripps uses foreign currency forward and option contracts to hedge cash flow exposures denominated in Japanese yen. The purpose of the contracts is to reduce the risk of changes in the exchange rate on Scripps' anticipated net licensing receipts (licensing royalties less amounts due creators of the properties and certain direct expenses) for the following year. The maturity of the contracts coincide with the quarterly payment of licensing royalties. Scripps does not hold foreign currency contracts for trading purposes and does not hold leveraged contracts. Information about Scripps' foreign currency contracts, which require Scripps to sell yen at a specified rate, at December 31, 1995 was as follows: Maturity Contract Exchange US Dollar Date Amount (in yen) Rate Equivalent 5/31/96 83,060,000 83.06 $1,000,000 8/15/96 142,650,000 95.10 1,500,000 11/15/96 143,835,000 95.89 1,500,000 2/18/97 151,635,000 101.09 1,500,000 Capital expenditures in 1995 primarily relate to the launch of HGTV. The increase in depreciation and amortization is primarily due to the start-up of HGTV. LIQUIDITY AND CAPITAL RESOURCES Scripps generates significant cash flow from operating activities, primarily from its newspaper and broadcast television operations. There are no significant legal or other restrictions on the transfer of funds among Scripps' business segments. Cash flows provided by the operating activities of the newspaper and broadcast television segments in excess of the capital expenditures of those segments are used to invest in the entertainment segment and to fund corporate expenses. Management expects total cash flow from continuing operating activities in 1996 will exceed Scripps' expected total capital expenditures, debt repayments, and dividend payments. Cash flow provided by continuing operating activities was $47,400,000 in 1996 compared to $7,700,000 in 1995. Cash flow provided by continuing operating activities in 1995 was reduced by a $45,000,000 payment to settle the audit of Scripps' 1985 through 1987 federal income tax returns. Net debt (borrowings less cash equivalent and other short-term investments) totaled $53,700,000 at March 31, 1996 and was less than 5% of total capitalization. Management believes Scripps' cash and cash equivalents and substantial borrowing capacity, taken together, provide adequate resources to fund the capital expenditures and future expansion of existing businesses and the development or acquisition of new businesses. The ability of Scripps' continuing operations to produce significant cash flow and Scripps' significant borrowing capacity were primary factors in structuring the divestiture of its cable television assets so as to transfer the proceeds of the divestiture tax-free to shareholders. THE E.W. SCRIPPS COMPANY Index to Exhibits Exhibit No. Item Page 12 Ratio of Earnings to Fixed Charges E-2



RATIO OF EARNINGS TO FIXED CHARGES                                                                                 EXHIBIT 12
( in thousands ) Three months ended March 31, 1996 1995 EARNINGS AS DEFINED: Earnings from operations before income taxes after eliminating undistributed earnings of 20%- to 50%-owned affiliates $ 36,369 $ 42,634 Fixed charges excluding capitalized interest and preferred stock dividends of majority-owned subsidiary companies 2,230 4,293 Earnings as defined $ 38,599 $ 46,927 FIXED CHARGES AS DEFINED: Interest expense, including amortization of debt issue costs $ 1,413 $ 3,353 Interest capitalized 183 33 Portion of rental expense representative of the interest factor 817 940 Preferred stock dividends of majority-owned subsidiary companies 20 20 Fixed charges as defined $ 2,433 $ 4,346 RATIO OF EARNINGS TO FIXED CHARGES 15.86 10.80
 

5 1000 3-MOS DEC-31-1996 MAR-31-1996 12,871 0 152,002 3,534 12,941 266,429 755,150 326,265 1,652,598 208,986 31,824 0 0 803 1,216,660 1,652,598 0 254,245 0 0 215,312 1,457 1,413 35,681 15,274 19,720 9,595 0 0 29,315 $.25 $.25